Building relationships with existing and potential customers is a fundamental part of marketing. Customers want to be sure that they receive up-to-date information, their feedback is heard, and their needs are met in the best possible way. This becomes even more important in the new reality of e-commerce provoked by the coronavirus. What happens to communications when at least one of the elements is missing?
Email validation is an important step in building a relationship between the consumer and the company. If the database is filled with the wrong addresses, you can waste a lot of time and effort trying to reach non-existent accounts or uninterested people. In fact, email validation is not difficult with the help of https://www.zerobounce.net/. At the same time, this procedure ensures the development of a trusting relationship between the brand and the client.
What Is an Invalid Email
Invalid addresses include:
- Incorrectly written email. There are shortcomings before the @sign, as well as after: in the domain part.
- Wrong email.
- Duplicate contacts.
- Traps designed for spam.
- Mail belonging to a department or service in an organization. For example, delivery@firma.com or hr@firma.ru.
- Temporary emails were created for anonymous correspondence and registration on suspicious platforms. They are created on special sites. After a certain period of time, they are usually deleted.
- Addresses with an incorrect MX record.
- Emails that have been inactive for a long time.
What Is Email Validation?
It’s simple — validation serves to confirm that the mailbox is real and capable of receiving messages. This is the essential component of email deliverability. If someone adds an address to a mailing list, the validation tool allows you to verify that it is registered on an existing platform or server (for example, Gmail, Outlook, or other email services). Validation helps detect typos and non-existent addresses.
There are two main types of validation — real-time and list-based.
Real-Time Validation
This type of validation is most often used when a user enters an email address into a registration form. Special tools instantly carry out the check. From them comes the answer whether this box is valid and working. If the address does not pass verification, an error notification appears and the user is informed that the given email is incorrect, after which he can correct the errors or enter a new address.
Real-time validation is also used to match multiple emails in different fields. When the user must duplicate information, validation helps ensure that the entered addresses match. If any error or inconsistency is detected, the interface informs the user about this and offers to correct the contents of the fields. This process helps to avoid errors that could occur if the address is entered only once. Timely validation is the first step towards establishing high-quality interaction with the client.
Email List Validation
In this case, address validation is used to update data on the existing contact database that was previously added to the mailing list. Address list validation tools help ensure that addresses exist and are being used. This is a good way to get rid of non-working contacts or replace outdated ones with new ones (for example, if the recipient organization has rebranded and created new addresses). Regular list validation allows you to keep your database up to date, and your clients will see that you are devoting time and attention to them.
How Does Email Validation Improve Deliverability?
Email validation may seem very simple compared to other delivery mechanisms, but it is a critical CRM marketing tool. Having a relevant list of contacts of clients and partners allows you to stay in touch and build strong long-term relationships with people and companies that are interested in you. All these recipients are your loyal customers, partners and like-minded people. It is always better to have a small circle of communication with high potential than a huge list of non-existent or spam addresses. Using an email validation service helps reduce the risk of losing customers and reducing their loyalty.
By paying attention to those who support you, you improve your corporate image. If you fail to validate your email and keep your recipient lists up to date, there is a high risk that less interested or even random recipients will mark your messages as spam, which can harm your deliverability rate and sender reputation.
Moreover, a relevant list helps increase the level of engagement among users. Addresses that are undesirable to be on the list will not give you any clicks, replies, resource visits, or conversions. On the contrary, verified recipients will be much more active, which will have a positive impact on your credibility as a sender, increase conversions, and open up new opportunities.
Key Takeaways
Email validation is a quick and easy way to improve the quality of your database and engagement rates among your email recipients. This includes initial validation during data entry, regular list validation, or both.
One way or another, verification of email addresses is necessary in the process of building relationships with clients, and an email validator is important for improving the reputation of the sender. By paying attention to those who are truly involved, you act effectively and work to increase key indicators.
